5 Interesting Facts about Digital Marketing, No One Will Dare Tell You!
Are you an aspiring Digital Marketer? Are you trying to learn Digital Marketing? If your answer is YES! Then this article is for you.
As a Digital Marketer, I can understand the problems you are facing to generate qualified leads and acquire clients. And hence this article is of utmost important for you to know the basics of Digital Marketing, which no digital marketer will reveal to you.
This article will help you to get your first client, with some exceptional hidden facts about marketing.
In this Article you will get to know about those hidden facts which are like the 5 pillars of digital marketing –
- Marketing Fundamentals
- Understanding your Customers
- Brand Building
- Communication
- CATT Funnel
Along with this, we will have an overlook on the Mass Trust Blueprint and Integrated Digital Marketing.
Now let us start with the first pillar,
Marketing Fundamentals –
Most of the entry level Digital Marketers think that marketing is based on creativity, as it drives attention of the people towards your product or services. It is true at some level, but the creativity should be indulged in the product or services you are offering.
Creativity often drives attention of the people, but it cannot guarantee you about the conversion of that random person into your customer. So, Marketing is based more on science rather than the creativity, and this is the first learning you should always keep in mind.
Yes, your creative ad copies will drive your potential customers to you, but they will convert only when you have a scientific approach towards the marketing campaigns you did. In fact, if you don’t have a scientific approach in your creatives, the reach gets affected and you will end up by catching some small fishes in your net, which you could not even eat or sell.
So, what you should do?
Your answer lies in the next paragraph.
Before you start to learn digital marketing, you must understand that marketing starts way before than the creation of the product or service.
People often start marketing after the creation of the product or services, instead the marketing should begin when the product is in the design stage.
This will help in creating a product awareness in your potential customers and make it easy for the sale, when you bring your product in the market.
Marketing is basically understanding the customer’s need and then fit your product in that need bracket. If you catch the need of your potential customer in your product or service, then he/she will interact with you over that, and that is your first success.
If people can find solutions to their problems, then they will definitely get in touch with you and here you a chance to grab a deal with him.
With this approach, the chances of conversion of a potential customer to a trustworthy customer increases to 80%, which is a great number.
Understand your Customer -
Now, as you came to know that, you need to understand the customers needs? Then you must be thinking HOW?
So now, we will discuss the second pillar of digital marketing, i.e. Understanding your Customers.
What is Understanding your Customer?
It is not like, just knowing the name and address of the customer, or being your customer’s follower on social media. It is more than that, and it is very important.
Now, as we discussed earlier, Marketing is a game of perception, that means it is a clear process of understanding.
And here you need to understand your customer’s need, which is extremely important. As marketing is a game of perception, you must focus on your products & services, so that it will create a sense of authenticity while you are interacting with your customer.
If the person finds a solution for his problem in your product or service, then he will definitely get into your sales funnel, and end up being your potential customer.
A great product converts your customers into your brand ambassadors as they will do your mouth publicity for free. Which will increase trust for your product in the market and eventually you will end up selling the said product more easily.
You must be able to send the right message to the right person at the right time, to ensure you are communicating with the correct person whom you can sell your product to.
To know the problems your potential customers are facing, you just need to do an online survey on Google, social media platforms like Facebook. LinkedIn, etc., where you can understand about the problems people are facing.
People often put up on social media about their requirements, needs and any difficulties, which you can catch and communicate with them.
Brand Building –
This starts at the first stage of marketing. That means before the product is created or before your service is ready to serve the people.
When you build a brand of your product or service, which can help people to address their problems and need, people will automatically start to trust you.
If people are getting value for which they have paid you, they build a trust relationship with your brand and become your genuine customer. And this trust gradually makes your brand bigger.
For this, you should constantly work to keep your brand awareness among your potential customers to make them realize that your product or service have the potential to solve their problems and needs.
For this, always be active on social media, publish regular blogs and informational videos about your product and services.
Now, let us have discussion about the fourth pillar of digital marketing — Communication.
Communication –
As we have learned in the earlier three pillars, that marketing is all about communicating effectively with your customers.
Good Marketing is all about good communication, and for good communication you need to transfer your thoughts effectively.
If you can transfer your thought effectively, then you are a good marketer. And if you are a good marketer, obviously you will have a great sale.
To communicate well with your customers, you need to understand their needs and resolve their issues with your products or services as discussed above.
CATT Funnel — the fifth and the most important pillar of digital marketing.
CATT is –
C- Content
A- Attention
T- Trust
T- Transaction
Actually, marketing works with a formula –
Wealth = n^ CATT where n stands for niche (your perfection zone).
The CATT Funnel is like — you select your niche, you write content — grab attention of your potential customers — generate trust with them — and have a successful business transaction. The CATT model works and produces great results when followed efficiently, and I need to tell you that digital marketing really works on this formula.
Mass Trust Blueprint –
What is Mass trust Blueprint? It is a flow or process of being a successful digital marketer.
Let us understand this diagram –
You learn and master skills — then you work on it — you write blogs and articles — then you consult your clients with your learnings and experience — and then you start mentoring people for the same.
This Cycle continues as learning is a never-ending process and keeps you updated every now and then.
Integrated Digital Marketing -
Can you guess from the diagram, what is Integrated Digital Marketing? You must have got an idea about it by observing the diagram.
Let us do one thing. You try to write a few words on Integrated Digital Marketing by observing the above diagram and let me know your thoughts about it.
By doing this, you can improve your communication skill by making people understand the topic through your writing.
So, write it down on the basis of what you have learned from this article.
You can send me your version of Integrated Digital marketing, through LinkedIn messaging, or mail me on — admin@espad.tech
